Marketing

Your Story's Hook

As indie authors, we often find ourselves wearing multiple hats: writer, editor, marketer, and promoter. Among these roles, it's important to discuss your book's hook.

Pre-Orders

Pre-orders can build early momentum, drive engagement, and improve your book's visibility — setting the stage for a strong launch.

Ads After Christmas

The period after Christmas presents unique opportunities and challenges for advertising books — especially for indie and self-published authors.

Author Photo

Your author photo is often overlooked but super important — it's a chance to connect with readers and show the person behind the words.

What the Hell is an Author Brand?

An author's "brand" is the overarching identity readers see. Here are my thoughts on building a personal brand — being yourself, consistently.

Promotion as an Aspiring Author

Self-promotion is hard to write about and even harder to act on in healthy ways. Here is what I have learned about putting yourself and your work out there as an indie author.

Engaging on TwiXtter

It's tempting to build your network as fast as possible and become an overnight influencer. But the real reasons to build your author network on Twitter/X have almost nothing to do with sales.

Your Author Bio

In the vast realm of publishing, where your words are your brand, your author bio is your offer of friendship. It's the window through which readers glimpse the person behind the prose.

Podcast Guest Appearances

Have you ever dreamed of amplifying your book's readership? Consider stepping into the realm of podcasting. Here are tips and resources for guest-starring on podcasts to engage new and existing fans.

Setting the Price

All of us authors need a little therapy around one of the hardest parts of being an indie author: setting the price for our book babies. Here are some strategies to help you through.

The Dreaded Blurb

One of the most critical and difficult aspects of selling our books is an enticing blurb or description. This seemingly small piece of text plays a massive role in grabbing readers' attention and driving sales.

The All-Important Cover

Indie authors are always on the quest to uncover the secrets of a book cover that makes you happy and attracts readers. Great cover art is your book's visual proclamation that the content inside is amazing.