News, tips, and updates

Your Story's Hook

As indie authors, we often find ourselves wearing multiple hats: writer, editor, marketer, and promoter. Among these roles, it's important to discuss your book's hook.

Pre-Orders

Pre-orders can build early momentum, drive engagement, and improve your book's visibility — setting the stage for a strong launch.

Ads After Christmas

The period after Christmas presents unique opportunities and challenges for advertising books — especially for indie and self-published authors.

What the Hell is an Author Brand?

An author's "brand" is the overarching identity readers see. Here are my thoughts on building a personal brand — being yourself, consistently.

Promotion as an Aspiring Author

Self-promotion is hard to write about and even harder to act on in healthy ways. Here is what I have learned about putting yourself and your work out there as an indie author.

Engaging on TwiXtter

It's tempting to build your network as fast as possible and become an overnight influencer. But the real reasons to build your author network on Twitter/X have almost nothing to do with sales.

Podcast Guest Appearances

Have you ever dreamed of amplifying your book's readership? Consider stepping into the realm of podcasting. Here are tips and resources for guest-starring on podcasts to engage new and existing fans.

The Dreaded Blurb

One of the most critical and difficult aspects of selling our books is an enticing blurb or description. This seemingly small piece of text plays a massive role in grabbing readers' attention and driving sales.

Amazon Ads

A journey through my experience advertising my apocalyptic ebook, METAL, on Amazon Ads — a ride filled with challenges, learning curves, failures, and a few successes.

Lessons Learned in Audiobooks

The experiences and lessons I learned from creating three audiobooks so far. Each one taught me new tricks from pain points that may be useful to some of you.